Wojo Co Sponsors Olympic Snowboarder Jake Vedder as He Prepares for a Breakthrough SBX Season
Wojo Co is thrilled to announce our official sponsorship of Olympic snowboard cross (SBX) athlete Jake Vedder as he launches into an exciting 2024/25 season. Jake’s talent and determination make him a perfect fit for everything Wojo stands for. With a packed international schedule in SBX this season, Jake’s journey promises to be full of excitement and challenges that showcase his drive to succeed.
Jake’s partnership with Wojo Co is built on shared values of hard work and dedication. Just as Jake pushes himself to excel on the slopes, Wojo Co brings the same level of care to our operation. This synergy is part of what makes the collaboration so special. It’s a perfect fit, aligning Jake’s lifestyle with the trusted products that help him recharge and get ready for the next challenge!
Gearing Up for a Global Season
Jake’s season will take him to iconic snowboarding destinations across Europe, North America, and Asia, competing in 13 World Cup races (a couple double-headers) and culminating in the 2025 World Championships in St. Moritz at the end of March. Along the way, riders like Jake will be aiming to pick up valuable FIS points as they look ahead to the Milan-Cortina 2026 Olympic Games. Some of Jake’s favorite stops this season include the legendary slopes of Cortina and Cervinia in Italy, as well as a race in Gudauri, Georgia, making for an exciting journey on the global stage.
Training Grounds and New Developments
Jake’s preparation for the season has been intense and well-rounded. He trains for fitness at the Legacy Center in Michigan and recently attended an on-hill training camp in New Hampshire with his team. “Gym training is going amazing,” Jake shared. “I’m excited to keep pushing, and we’ve got some great support.”
Adding to the excitement, Jake’s journey is being captured in a documentary series, thanks to sponsorship from the United Dairy Association. This documentary will follow him over the next 16 months, leading up to the Olympics, providing a deeper look into the commitment it takes to be one of the world’s best. “This project is huge for me and for all my sponsors who believe in me,” Jake said, highlighting how this exposure brings recognition not only to himself but to those who support him.
Big Goals, Big Motivation
Jake has his sights set on finishing in the top three in the world rankings while keeping his spot as the number one rider on the U.S. team. His main goal this season is to land on the podium at the World Championships, a challenge he is ready to take on with focus and determination.
What keeps him motivated? Jake’s passion is not just for the competition but for inspiring future athletes. “I want to inspire the next generation of kids in the Midwest, showing them that you can be the best in the world and come from one of the smallest hills out there.” This mission resonates deeply with Wojo Co, where we believe in supporting individuals who inspire others to dream big and push boundaries.
Upcoming Competitions
The season kicks off with a bang in Cervinia, Italy, on December 13–14, 2024, followed by a packed schedule:
- January 23–25, 2025: Dolní Morava, Czechia
- February 14–15, 2025: Cortina d’Ampezzo, Italy
- February 28–March 2, 2025: Erzurum, Turkey
- March 7–9, 2025: Gudauri, Georgia
- March 20–22, 2025: Montafon, Austria
- March 27–29, 2025: St. Moritz, Switzerland (World Championships)
- April 4–6, 2025: Mont-Sainte-Anne, Canada
Representing Michigan with Pride
Jake Vedder isn’t just an amazing ambassador for the sport and Wojo Co. He’s a true representative of Michigan pride. From his Midwest roots to competing on a global stage, Jake’s journey reflects everything we stand for: resilience, excellence, and a deep sense of community. We’re proud to work with someone so dedicated to his craft and to inspiring others.
